GET TO KNOW ME

A little more about me.

Alexandria, EgyptAvailable for New Projects

I'm Belal Assem, a Product Designer and Senior UI/UX Designer based in Alexandria, Egypt. I focus on creating clear, thoughtful digital experiences that connect user needs with business objectives.

My experience spans SaaS platforms, web and mobile applications, design systems, and digital products across different industries and markets. I enjoy turning complex challenges into intuitive solutions and working closely with teams to bring ideas into real products.

Beyond product design, my background in visual design, branding, motion graphics, and 3D gives me a broader creative perspective and helps me approach each challenge from different angles.

IdentityBelal Assem
Senior UI/UX
Belal Assem Portrait
+4Years Experience
20+Projects Shipped

“Creating clear, thoughtful digital experiences that connect user needs with business objectives.”

CAREER JOURNEY // EXPERIENCE

Work Experience & Milestones.

A comprehensive overview of my multidisciplinary journey across enterprise SaaS platforms, digital products, and design systems.

Jan 2026 – Present•ULTATELActive

Senior UI/UX Designer

• Current Role

Working on SaaS product experiences, design systems, complex digital workflows, product redesign initiatives, and design quality assurance.

SaaS PlatformsDesign SystemsComplex WorkflowsDesign QA
Jan 2025 – Nov 2026•Planet Land (@WORLD)

Product Designer / UI/UX Designer

Remote, Dubai

Owned end-to-end product design across web and mobile, including user flows, prototyping, high-fidelity interfaces, usability iterations, and design handoff.

Product ArchitectureMobile & Web AppsUser Testing
July 2022 – Present•ROOT Co.

Senior UI/UX Designer

• Per Project

Designed digital experiences for clients across GCC markets, including Saudi Arabia and Kuwait, with a focus on responsive interfaces, localized user needs, and development collaboration.

GCC LocalizationDesign SystemProduct ArchitectureResponsive Web & AppsCross-functional Delivery
Sep 2023 – Oct 2025•Nightmare FC

Marketing Manager

• Freelance

Worked across digital marketing, creative campaigns, promotional content, graphic design, and video production to drive community engagement and brand awareness.

Brand DirectionCampaign StrategyMotion & Media
2020 – 2022•ABDEEN Press

Graphic Designer

Developed a strong visual design foundation through digital and print design projects, understanding typography geometry, material constraints, and precise composition.

Visual SystemsTypographyPrint & Digital
2018 – Present

Freelance Designer

Independent Practice

Built a multidisciplinary creative practice spanning UI/UX design, visual identity, digital media, 3D visualization, and CGI, completing more than 100 freelance projects worldwide.

Multi-Disciplinary3D Visualization & CGI100+ Deliveries